1. Erosion

2. Water Protection

3. Quantity of tablet menus + Return of investment (The high cost of iPad Menu)

4. Using other applications of the iPad menu instead of viewing the menu

5. Recharging the iPad menus

1. Wear - The greatest fear - The tablet menus goes from hand to hand dozens of times a day between diners at tables loaded with plates, dishes and glasses of wine. This presents a risk of wear and erosion of the iPad Menu due to falls and overcrowding at the table. Conceptic, in cooperation with APPLE Israel representatives (iDigital Israel) offers aesthetic covers for iPad menu that provide maximum protection without compromising on the product chic.
   
2. Water Protection - The table surroundings is packed with food and drinks. There is a concern that water will be spilled on the iPad Menu and penetrate it from the air vents. The iPad menu covers that Conceptic offers with the assistance of Israel APPLE representatives (iDigital Israel) answer this challenge.
   
3. Quantity of tablet menus required + return of investment: As we know the cost of each iPad menu is substantially higher than the annual cost of printed menus. In addition, a significant amount of tablet menus needs to be purchased which leads to considerable expenses for the restaurant. Conceptic dealt with this challenge by significantly increasing the average per customer, which is Conceptic's main expertise. During the past 4 years we have accumulated millions of views and costumers experiences using our digital touch eMenus, which have been saved at our main Database. These views and uses were analyzed and tested in the field. We are proud to say that today we know clearly how to promote restaurants favored dishes, to produce action and to increase the total spending of the customer in both direct and indirect tactics. The bottom line is that we know to produce ROI which backs up the business strategy and pays itself quickly.
   
4. Using other applications of the iPad menu instead of viewing the menu - Conceptic has developed designated case that covers the "Home" button and prevent the diners from using the iPad eMenu for other purposes. Thus prevents the iPad eMenu from being "stuck"in a table. The purpose of the iPad eMenu is to present the menu to the diners and when the make their order it should be passed on and not stay on the table. In this manner you decrease the amount of iPads and thus the money invested by the restaurant.
   
5. Recharging the iPad menus - Like every electronic mobile appliance, the iPad menu has a limited battery and it needs to be recharged. Conceptic has solved this challenge by designing and building a charging stand that gathers the iPad menus together for an easy recharge.