eMenu BENEFITS – FOR BUSINESS OWNERS

Benefits for eMenu users translate into real benefits for business owners. And real benefits translate into increased profits – The bottom line of any business. 
Research of eMenu at a six month pilot project in a bar frequented by twenty-something recorded that profits at tables with e-Menu was a staggering 135% higher than tables without eMenu.

The benefits include reduction in costs, improved customer service, stronger brand identity, improved customer loyalty and increases revenue and return business.

1. Reduced costs come from manpower optimization; reduced paperwork; lower administration costs and easy, no-cost menu updating.
   eMenu offers the business owner flexibility and a stronger selling tool than a printed menu - daily and seasonal specials can be added without the cost of reprinting the menu.
2. Improved customer service thanks to a more detailed, informative and attractive menu; the ability to offer enhanced dish personalization and the increased flexibility and freedom  associated with the ordering process. 
3. Stronger brand identity and customer loyalty as a result of greater branding possibilities via  the screen; A competitive advantage; and a possibility to create customer allegiance via on screen  recognition and VIP club; Offering customers' added value with a unique product and an upgraded entertainment experience. 
4. Increased revenue is generated by the eMenu’s ability to encourage cross sales, up sales and impulse buying (especially during and after the meal or first order); The increased turnaround rate per table, due to the shorter waiting time for orders and payment and customer loyalty programs. In addition, there is the opportunity to add an advertising channel, where suppliers can pay for ads within the system. This will both increase sales for the advertised product and provide the business with advertising revenue. 
   
   
Great business results:

The benefits for business owners are clearly illustrated by what has happened in two typical
eMenu locations over the past six months. 
5. Partial Self-Service – Popular Bar
   eMenu screens were placed at 20% of the tables in the bar, with 34% of diners choosing to sit at these tables. It was used for partial self-service: the server staff took the first order and the customer ordered via the e-Menu thereafter.       
6. • -  Although screens were only at 20% of the tables, between 
     45-53% of all orders for certain menu items originated from eMenu tables
   • -  The average check per diner at the e-Menu tables was 15.1% higher than regular tables
   • -  The profits at the eMenu tables was 134.8% higher than 
     regular tables 
     
7. server Assistant – Restaurant and Sushi Bar
   Restaurant is open 24 hours a day, 7 days a week and appeals to a wide range of clientele, including youth and business.  The eMenu system was placed on tables inside the restaurant and the same server served tables with and without the screens. The service offered was server assistant: the customer could only view the menu details, with ordering and paying via the server staff. 
   
8. The average check per diner at the eMenu tables was 7.3% higher than regular tables

• - The profits at the eMenu tables was 46.8% higher than regular tables.
• - In comparison with the same period in 2006, the turnover at the eMenu tables was 25.7% higher than regular tables.
  
  Opportunity

eMenu is supplied to customers under a competitively priced revenue model: 

a) Payment of Set up Fees to cover specification and customization.

b) Monthly fees, based on the number of networked screens, including rental, maintenance and technical support. 

Additional revenues are earned from on-screen advertising and from pay per view content.

As a result, the return on investment for business owners is short and potential entry barriers are overcome. The value proposition is strong.

Conceptic has appointed distributors in South Africa ,Russia ,Holland ,Slovenia and Australia and is actively seeking for distributors and other strategic partners in order to penetrate major international markets, including the United States and Canada.

These business partners will require knowledge of networking, but all other technical input will be provided by Conceptic, together with its previous experience and understanding of the market.  The business partners should have financial strength, proven marketing track record in the hospitality industry and the ability to support customers in at least one state.     

Working together, eMenu will achieve rapid and effective market penetration.